Business & Marketing
20 articles filed under Business & Marketing.
-
Business & Marketing
Four Popular – but Really Bad – Ways to Manage Your Most Valuable Employees
Four Popular – but Really Bad – Ways to Manage Your Most Valuable Employees I’ve written many times before about how just about everything the experts recommend for boosting employee morale and productivity…
Read full post -
Business & Marketing
Making America Great, the Peter Thiel Way
I knew very little about Peter Thiel. I knew he was one of the founders of PayPal. I knew he took some of that money and invested it in a new startup called Facebook, among others (LinkedIn, SpaceX, etc.). I…
Read full post -
Business & Marketing
What Was Adidas Thinking?
Adidas cut ties with Ye recently, after the latter publicized his antisemitic views. In doing so, it gave up the revenue stream from his Yeezy sneakers. Okay. I get that. Being connected to Ye now is a major…
Read full post -
Business & Marketing
Overlooking the Obvious
Something is going wrong with your business. Usually, you know how to fix it. This time, you are flummoxed. You try everything that has worked before. No luck. What else can you do? You can hire a consultant!…
Read full post -
Business & Marketing
How Safe Is Your Business from Employees Like This?
I don’t know if this is real. This guy is so charismatic, I suspect he’s a professional actor. Take a look at this video: This may be a con, but this sort of thing does happen. In fact, when a business gets…
Read full post -
Business & Marketing
War and Peace in Business
What Kind of Leader Are You? A colleague recently sent me an article titled “Peacetime CEO/Wartime CEO.” It was written by Ben Horowitz, cofounder and partner of Andreesen Horowitz, a venture capital firm. The…
Read full post -
Business & Marketing
Checking In on Checking Out
The last time I was in an airport, I selected a coffee and a sandwich at a kiosk, only to discover that there was no one there to check me out. I stood there, puzzled. Then I noticed that the cash register was…
Read full post -
Business & Marketing
Starbucks? WeWork? Here’s a Better Idea
Remote workers and one-person business owners in LA have a new, much more enticing choice of workspace with the opening of Heimat, a luxury club owned by the Berlin-based RSG Group. For $350 a month, members…
Read full post -
Business & Marketing
The Personalities You Need to Grow Your Business
Some years ago, in an attempt to figure out how to deal with the challenges being faced by our fast-growing company, I developed a theory that has been helpful to me ever since. The theory: Two types of…
Read full post -
Business & Marketing
Here Today; Gone Tomorrow
A Lesson From the Demise of Juul When you are part of a fast-growing business in a fast-growing industry, it’s easy to imagine that growth is normal and that the good things that come from growth are going to…
Read full post -
Business & Marketing
Subscribe to a New Porsche
One of the things that the internet changed is the rise of the subscription model as a basis for business. As a newsletter publisher, my business was already taking in 90% of its income by subscription when…
Read full post -
Business & Marketing
Move Over Tesla!
Elon Musk’s Tesla is no longer the king of electric vehicles, according to the July 5 edition of Great Stuff. “That crown now belongs to BYD Motors,” the publication asserted, and Warren Buffett’s Berkshire…
Read full post -
Business & Marketing
The Rise of Tequila and Mezcal
The Rise of Tequila and Mezcal My first experience with tequila, about 50 years ago, left me prostrate at the door I couldn’t quite open where I spent the rest of the night. Thirty years later, I tried it…
Read full post -
Business & Marketing
Old is new. Retro is back
Target is partnering with ThredUP to take advantage of the growing market for used clothes. Click here. Meanwhile, 80s style leg warmers are bringing in big money on Amazon. To help entrepreneurs cash in on…
Read full post -
Business & Marketing
Startup Gold
I’m not a big fan of using other people’s money (OPM). That’s especially true of starting businesses, which I’ve done a lot of. I prefer to get into businesses that fund their own growth from cash flow. But…
Read full post -
Business & Marketing
If You Want to Develop a Big, Sustainable Business…
You Must Become Knowledgeable in Two Ways In business, as, in life, there are two kinds of knowledge: specific and general. Specific knowledge pertains to the hundreds of particular things you need to…
Read full post -
Business & Marketing
Responding to Change
The information publishing industry, like all industries, has been changing since the internet revolution took hold for real at the turn of the century. It went through a major change from 2000 to 2020, and…
Read full post -
Business & Marketing
Sexy Titles
Killer Profits Newsletter… The Mega-Millionaire Review… I cringe when I see such titles appearing on our product list. “Couldn’t you have come up with something a little less cheesy?” I’ll ask the publisher…
Read full post -
Business & Marketing
More on the Buyer Brain
After my Feb. 14 essay on the “Buyer Brain,” several readers wrote to ask me to elaborate and provide examples. To catch you up: In that essay, I pointed out that, with respect to buying decisions, it is…
Read full post -
Business & Marketing
Three Quick Ways To Recruit Top Talent Now
Three Ways to Recruit Great Talent FAST A colleague writes: “I am losing a great employee. And so, I’m in the market for a last-minute replacement.... Do you have any advice on getting a great replacement tout…
Read full post