Old is new. Retro is back

• Business & Marketing

  Startup Gold

  April 27, 2022 · 1 min read

  I’m not a big fan of using other people’s money (OPM). That’s especially true of starting businesses, which I’ve done a lot of. I prefer to get into businesses that fund their own growth from cash flow. But…

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• Business & Marketing

  The Personalities You Need to Grow Your Business

  August 19, 2022 · 3 min read

  Some years ago, in an attempt to figure out how to deal with the challenges being faced by our fast-growing company, I developed a theory that has been helpful to me ever since. The theory: Two types of…

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• Business & Marketing

  More on the Buyer Brain

  March 9, 2022 · 3 min read

  After my Feb. 14 essay on the “Buyer Brain,” several readers wrote to ask me to elaborate and provide examples. To catch you up: In that essay, I pointed out that, with respect to buying decisions, it is…

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• Business & Marketing

  War and Peace in Business

  October 7, 2022 · 5 min read

  What Kind of Leader Are You? A colleague recently sent me an article titled “Peacetime CEO/Wartime CEO.” It was written by Ben Horowitz, cofounder and partner of Andreesen Horowitz, a venture capital firm. The…

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• Business & Marketing

  If You Want to Develop a Big, Sustainable Business…

  April 4, 2022 · 2 min read

  You Must Become Knowledgeable in Two Ways In business, as, in life, there are two kinds of knowledge: specific and general. Specific knowledge pertains to the hundreds of particular things you need to…

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