The tone and content speaks directly to their key audience of children/ teens (and the parents of children and teens), but the message itself is that there is nothing to fear about failure. We all have imperfect moments – even embarrassing or physically painful – when we’re learning a new sport or activity. And it’s our perspective in those moments that will dictate who goes on to become stronger, develop their skill, and discover a love for the game… and who finds a shady seat in the stands.
Is this interesting to you? Or just me?
My response: The commercial is well done. Cute. Correct. Inclusive. Nike is adjusting to the emerging American zeitgeist... As a culture, we are rejecting meritocracy in favor of equity, so Nike has no choice but to adapt by celebrating mediocrity over excellence... And that’s where we are heading – a country of smug and self-satisfied mediocrity.