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Notes From My Journal
A Renewal Notice From Medium.com
In most areas of commerce, subscription services are required to notify their customers about renewal charges before they are done. And even where they aren’t required, notification is a good idea because it reduces chargebacks and improves the integrity of the relationship.
But to minimize refunds and maximize good will, renewal notifications should be upbeat and benefit-oriented.
Here’s a pretty good example of what I’m talking about…
A Renewal Notice From Medium.com: