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Below, you will find a chapter I’m including in my book, Great Copy – a collection of essays about what makes copywriting great by a dozen top…
Nigel and Me… and Claude In an attempt to speed up my writing and finish my many unfinished books, I’ve been experimenting with using ChatGPT to do…
Four stories that I’m guessing you missed if you rely on the mainstream media for your news… Was Over-Reliance on Renewables Behind the Catastrophic…
Do you believe this statement – a famous quote from Oscar Wilde – is true? “The moment that an artist takes notice of what other people want, and tries…
Copywriting Copywriting is the act of writing text aimed at selling products or services. There are basically two types: Copywriting for General…
Hint: Yes, he is a copywriter – perhaps the most famous one. Answer: David Ogilvy About David Ogilvy David Ogilvy (1911-1999), referred to in 1962 by…
Confessions of an Advertising Man By David Ogilvy Originally published: 1962 192 pages I’ve read Confessions of an Advertising Man more than once. So…
Here’s a short clip of me answering questions from copywriters about improving their rhetorical skills and getting clients
Last month, I brought you Part One of the two-part monograph I’m writing about COVID. Not the disease itself, but how it became one of the most…
Why the Massive Blackout in Europe? April 22 was a day to celebrate for Spain’s greenies. The national grid that day was, for the first time, 100%…
On June 8, 2022, Israeli Ministry of Health officials met with scientists to discuss COVID vaccine adverse events. The meeting was secretly recorded…
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