10 Articles
I once co-authored a book about multi-channel marketing, even though, at the time, I didn’t completely believe in it. I did it because I was asked to…
Artificial Intelligence (AI) wasn’t much more than a curiosity for direct-response marketers and publishers (like me!) until very recently. But it’s…
One of the 15 or 20 books I’ve been working on is tentatively titled Great Copy: What Makes Good Advertising Great! It’s an ambitious book, gathering…
These were all smart, educated, and reasonably experienced executives – some in marketing, some in product development, and even a handful of CFOs and…
One of the biggest advantages I had in my business education was the mentoring I received from JSN – first, as an editor of financial information, and…
My three days at Courtomer (see “Notes from My Journal,” above) was great on several levels. After more than ten years away from it, I got to see the…
Writers love to argue about what makes writing “good.” But until you define what kind of writing you’re talking about – and what goal that writing is…
In recent weeks I’ve become more comfortable with Nigel, my Buoyant British Brain Butler. As you know, he speaks the Queen’s English. In fact, he…
In this issue, you’ll find chapters from three of the 17 or so books I’m trying to finish. Next time, I hope to be sending you another two or three…
December was another month of full-speed-ahead, bookended with two trips to Baltimore to meet and work with board members and senior executives of the…
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