Note: This Readers Write “department” has so far consisted mostly of comments and or questions from readers. Lately, though, I’ve been getting a…
Dumb? I don’t know why I enjoyed this quiz. It comes from a site called TeamBrainy, but it is one of the dumbest quizzes I’ve taken in ages. That said…
Busting a scammer… I love this gal – she so much enjoys trolling scammers. In this case, the scammer seems to enjoy the trolling as much as she does
Below, you will find a chapter I’m including in my book, Great Copy – a collection of essays about what makes copywriting great by a dozen top…
Nigel and Me… and Claude In an attempt to speed up my writing and finish my many unfinished books, I’ve been experimenting with using ChatGPT to do…
Four stories that I’m guessing you missed if you rely on the mainstream media for your news… Was Over-Reliance on Renewables Behind the Catastrophic…
Do you believe this statement – a famous quote from Oscar Wilde – is true? “The moment that an artist takes notice of what other people want, and tries…
Writers love to argue about what makes writing “good.” But until you define what kind of writing you’re talking about – and what goal that writing is…
Copywriting Copywriting is the act of writing text aimed at selling products or services. There are basically two types: Copywriting for General…
Hint: Yes, he is a copywriter – perhaps the most famous one. Answer: David Ogilvy About David Ogilvy David Ogilvy (1911-1999), referred to in 1962 by…
Confessions of an Advertising Man By David Ogilvy Originally published: 1962 192 pages I’ve read Confessions of an Advertising Man more than once. So…
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