Worth Considering

A Reader’s Quarterly Compass: Ready, Fire, Aim’s Lasting Impact

By Mark Morgan Ford · November 18, 2025 · 1 min read
A Reader’s Quarterly Compass: Ready, Fire, Aim’s Lasting Impact

“Thank you for Ready, Fire, Aim!” 

“I wanted to personally thank you for writing Ready, Fire, Aim. It’s one of the few books that’s truly shaped how I think and operate as an entrepreneur. I’ve bought at least 10 copies over the years to share with friends and team members, and I reread it every quarter. It’s become something of a compass for me.

“Your ability to distill complex entrepreneurial stages into such actionable insight has had a lasting impact on my business and mindset. It’s rare to find a book that stays relevant at every stage of growth, but yours does exactly that.” – JC