Go Woke and Go Broke
Sales for Bud Light took a dive after the marketing VP in charge of the brand deciding to boost sales by getting away from the “frat boy” image and going for a new target audience: beer drinkers that are also fans of Dylan Mulvaney. (See “Notes From My Journal,” above.)
A month after the news broke, and despite a slew of macho ads to counteract the transgender idea, sales are still down nearly 20%.
Read more here.
Beware the Digital Dollar
A colleague recommended this blogger as someone with “above-average” knowledge of cryptos and the crypto market today. I watched this clip and several others. Probably because of sheer stupidity, I wasn’t able to find his name. But he is knowledgeable and a good communicator, so I’ve been following him for a few weeks.
Here, he talks about a general threat to the crypto market, one that I’ve been talking about since the beginning.
Check him out and let me know what you think.