Overdeliver 

By Brian Kurtz

312 pages

Originally published April 2, 2019

Overdeliver is a book about direct response marketing that every entrepreneur and marketing director should read. It was written by Brian Kurtz, a friend of mine that once ran Boardroom Reports, one of the largest direct response publishing companies in the world.

As it says on the jacket, Overdeliver distills “the expertise he’s gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime.”

In the book, which summarizes 40 years of in-the-trenches experience, Brian explains the ABCs of finding and selling to an audience of buyers “without compromising on the respect and care they deserve.” He explains how to build marketing plans and how to track them so you know what is effective in the marketing you do and what is not, and how to “overdeliver” to your customers so they will continue to buy from you forever.

Click here to watch a very good review of Overdeliver.