Pepsi, Where’s My Jet? 

A 4-part Netflix miniseries

Directed by Andrew Renz

With John Leonard, Todd Hoffman, Michael Avenatti, and Cindy Crawford

Premiered Nov. 17, 2020

A golfing friend recommended it. He didn’t say why. But he’s a smart guy. I gave it a look.

Pepsi, Where’s My Jet? is a documentary – the story of a young man who noticed a glitch in an ad campaign for Pepsi-Cola. A glitch that he believed could make him many millions of dollars. It’s also the story of friendship and how the strongest ones are often forged in mutual struggle. I knew nothing about the history of this legal and PR battle before I watched this series. Knowing that now, I’m surprised it wasn’t better publicized at the time.

Out of four stars, I’d give it three. The major criticism I have is that it is a four-part series that would have been stronger in two.

Critical Reception 

* “Celebrity endorsements are as old as modern advertising, but as the series points out, Pepsi was taking it to a whole new level in the late 1980s and 1990s.” (Richard Roeper, Chicago Sun-Times)

* “Pepsi, Where’s My Jet? not only playfully unpacks the details of what went wrong but digs deeper to get at the core of why false advertising matters.” (Brian Tallerico, RogerEbert.com)

You can watch the trailer here.