Sexy Titles 

Killer Profits Newsletter… The Mega-Millionaire Review…

I cringe when I see such titles appearing on our product list. “Couldn’t you have come up with something a little less cheesy?”  I’ll ask the publisher.

But they like these titles. They think they are exciting. And on point. “This is what our subscribers want,” they tell me.

I don’t agree. I don’t believe people really want killer profits. I believe most people, even those that don’t spend much time thinking about it, are much more complicated than that.

My thoughts on creating titles: Make them distinctive. Make them memorable. Make them simple. But don’t make them silly. There’s no need.