The March issue of Independent Healing

Click here to read about:

* A breakthrough treatment for erectile disfunction

* The antidepressant side effect no one talks about

* Raising your thermostat to lower your blood pressure

* The best exercise to control your blood sugar (It’s not what you think.)

* Lithium supplements that stop Alzheimer’s

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An email from MJ:

I’ve been a full-time copywriter for nearly 30 years, and a six-figure freelancer for 18 of those years. I’d be hard pressed to name a more potent technique in copywriting than the “What if it said” copy review technique [you taught me]. I’ve been teaching it to my clients (and getting paid to do so) ever since. One very smart and already successful client told me she got ten times the normal response… the first time she used this technique after I taught it to her. Thank you for making me a hero!

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“It can be no dishonor to learn from others when they speak good sense.”– Sophocles

Achieve More in Your Career – Faster and Easier – With a Mentor, Part 1 

It can take a decade or more to become the successful person you want to be. But you can shorten your learning curve – even drastically curtail it – by getting advice and support from people that have more experience than you.

The results of a study commissioned by the Elliot Leadership Institute at Johnson & Wales University are typical. Researchers surveyed senior executives and middle managers in the foodservice and hospitality industry. What they discovered was that a vast majority of those who had been mentored felt that the experience had helped them build all kinds of leadership skills. Skills such as decision-making, strategic thinking, planning, coaching, and effectively managing others.

All the research surveys and articles I’ve read on business mentorship make the same point: It works.

Of course, there are different types of mentor/mentee relationships.

There is a traditional relationship, where a senior person sort of adopts a younger person and gives him/her advice and support for an extended period of time. And there is a kind of temporary or transactional relationship, where a knowledgeable person answers questions or gives advice to someone he/she doesn’t know on a one-time basis.

Most studies on mentoring are focused on traditional relationships. And these, as I said, work very well. But temporary mentoring can be worthwhile, too.

I’ve had three major mentors in my career from whom I learned a great deal. But I’ve also had dozens of equally important one-time interactions with experienced entrepreneurs and investment experts.

I’m going to talk about the two types of mentorships in two parts. Today, I’ll talk about traditional mentorships – and in part 2 of this essay, I’ll tackle transactional mentorships.

What I Learned From Leo 

From Leo, my first post-college boss (and eventual partner), I learned the importance of persistence and determination. I learned that I could sometimes accomplish goals and objectives that seemed unattainable merely by being doggedly indefatigable.

I will never forget, for example, the trauma and the triumph of the Honda.

We had a little company car, a Honda, for random errands in the city. One day, the engine seized. The mechanic explained that if you don’t put oil in the engine for a month after the indicator light has gone on, this is to be expected.

Leo didn’t see it that way.

He had me call Honda Motors every single day. My job was to convince them that it was their responsibility to pay for replacing the engine. It didn’t seem to bother him that I thought it was futile. He kept assuring me that I would succeed. “You are a winner, Mark,” he’d almost shout at me. “You can make this happen!”

Well, I’ll be damned if (after what might have been six months of calling Honda) I didn’t end up at the top – with a senior executive that probably took the call only to find out what kind of nut I was.

He listened politely and then calmly explained what I already knew. I think he thought that getting a “no” from him would be the reward I had been looking for and I would stop harassing them. In fact, were it not for Leo, he would have been right. I was a 20-something new-hire in a tiny company talking to a VP of Honda.

But there was Leo.

So I told the VP the truth: that I was flattered and grateful for his attention, but I was employed by a maniac who literally could not take no for an answer… which is why I needed him to give me the number of his boss so I could call him the following day.

He was flabbergasted (and told me so) – but he gave the okay for Honda to pay for the new engine.

My takeaway from this was not that I should try to get things I don’t deserve by being endlessly annoying. Thanks to Leo, the experience of forcing myself to make those phone calls – believing they were futile and then finally succeeding – gave me core confidence about my ability to persist that I don’t believe I would have had, even today.

What I Learned From JSN 

From JSN, my second major mentor, I witnessed another version of what determination can do, but I learned other lessons from him, too – lessons about what a business must do to survive and prosper.

The first lesson JSN taught me – by firing a woman who at that time was running his business – is that the rules that work for big corporations don’t always apply to new ventures.

This woman had held a senior position in one of the largest publishing companies in the world. That’s why JSN hired her. He would raise the money for the business newsletters we were publishing. She would do everything else.

She was good at getting our newsletters written and out the door, and she was great at making sure everything was done right and documented. But she didn’t know anything about how to market products when you don’t have a multimillion-dollar budget. She was spending money on good-looking ads, but the money JSN was bringing in was flowing out with negative ROIs.

The day after JSN fired her, he brought me into his office and told me that he was going to rely on me to help him grow the business. I felt totally unprepared. I had been hired a month earlier as an executive editor.

“Why me?”

“Because you are the only person she didn’t like,” he explained. “She wanted you gone because she felt you were a threat to her. The moment she recommended firing you, I knew I was going to fire her.”

Then he said, “Okay. Now lets you and me talk about starting this business.”

“Starting?” I said. “I thought we were already in business.”

“No,” he said. “A business isn’t started until the first profitable sale is made.”

Through trial and error, we figured out how to do that. Eleven years later, when we sold the company, sales had climbed over $100 million.

What I Learned From BB 

From BB, a client/partner, I learned, relatively late in my career, many additional business secrets – one of which has been very, very valuable.

It was a lesson in management.

JSN was very much an alpha dog and he managed his business-like one. When I came to work with BB, I unconsciously brought a bit of that alpha dog with me.

I had been brought in to run the business, and the way to do that, I believed, was to figure out what to do and then make sure everyone did it. It took me less than a week to realize that BB had no interest in having his business run that way.

His way was to hire smart young people, find desks for them to sit at, and tell them to do whatever they wanted to do. At the time, he was the sole producer and earner for the company – and he did it very well, bringing in millions every year. So his laissez-faire management style wasn’t as crazy as it seemed.

I was tempted to try the my-way-or-the-highway style I had perfected with JSN, but I did my best to imitate what BB did, knowing that I would still be far more “directive” than he would ever be.

I soon discovered that there are many invisible benefits to managing your business (really, your employees) his way. The most obvious and immediate is that it’s much easier. You don’t have to solve every problem and design every strategy. You can “shirk off” (BB’s words) some of those responsibilities to others.

Another benefit of laissez-faire management (that I didn’t fully understand until years later) is that it tends to weed out weaker players and advance stronger ones. Because decisions are constantly pushed downward, people at the bottom get more experience than they would in a typical hierarchy. Laggards fall behind and eventually disappear. Superstars emerge.

Yet another big and unexpected benefit is greater diversity. I don’t mean racial/ethnic/gender diversity. (The invisible benefits of that kind of diversity are mostly negative.) In giving employees more freedom to make decisions and take on jobs and make suggestions, you naturally create a business with more – and more diverse – ideas. Not just about protocols and procedures but also about the key elements of entrepreneurial growth. How to sell potential customers more and better versions of what they want.

Thanks to BB’s example, I have had the rare experience of watching a company grow its revenues by a factor of more than a thousand. I am absolutely sure that it could not have happened if I had tried to grow the business any other way.

What You Can Learn From Your Mentor 

Traditional mentorships work because the benefits of the relationship are shared. The mentee advances his/her career by following the good advice of the mentor, and the mentor shares in the increased value of the business as the mentee contributes to it. At the same time, the mentor has the satisfaction of helping someone else succeed, while the mentee has the comfort and support of someone with power and privilege.

The benefits are so many and so obvious that you would think every employee would make it a priority to find a mentor. In fact, most never do. They plod along at their jobs, trying to move forward. But they don’t really know what to do and what not to do because they are in new territory and they refuse to ask for advice from someone that’s been there before.

That’s dumb, but I understand it. I have a hard time asking for help. (I can’t even ask for directions when I’m lost.) But I managed to acquire three great business mentors in my life, and I think I did it because I had a realistic view of my role in the relationship.

Until Leo saw that I was willing to make those hundreds of phone calls, he had no reason to believe that I could be anything more than an assistant for him. But when I achieved the crazy goal he set for me, he began to treat me differently. He saw me as a young man that could help him grow his business. He began to treat me as a mentee.

Something similar happened with JSN. He recognized my potential early on. But until I showed him that I was committed to helping him achieve his goals for the business, he didn’t fully trust me. Less than a year after I earned his trust, I was a minor partner. He told me he was going to make me a millionaire. Several years later, I was.

If you’re at the beginning or even the middle of your career, a traditional mentorship can definitely accelerate your progress. But don’t expect to get all the benefits without giving something in return. Reciprocity is the foundation of every healthy relationship. It’s true of mentorships too.

Your mentor is investing his time in you in the expectation that, as you become a more valuable employee, you will do whatever you can to repay him. In most cases, that will happen by your good work, by making his job easier and/or more profitable. But sometimes you will be able to repay him by helping him out if and when you pass him by.

In Part 2 of this essay, I’ll be talking about transactional mentorships with powerful businesspeople – and how you can benefit from their wisdom, contacts, and benevolence.

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indefatigable (adjective) 

Indefatigable (in-dih-FAT-ih-guh-buhl) means determined and energetic in trying to achieve something; never willing to admit defeat. As I used it today: “I learned that I could sometimes accomplish goals and objectives that seemed unattainable merely by being doggedly indefatigable.”

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“Can Marriage Counseling Save America?” by Andrew Ferguson in The Atlantic

“There I was one bright summer Sunday,” Ferguson writes, “wreathed in skepticism, gathered with a dozen others in the community room of a suburban public library in Northern Virginia to test whether this nation or any nation so fragmented and so polarized, can be united and saved by a workshop….” Read the entire article here. LINK

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It is common knowledge that in sports involving strength and speed, men have natural advantages that women lack – and that’s why we segregate those sports by gender. In a recent review of track and field events, for example, the year’s world’s-best performance for women was bested by at least 10 boys under 18 in every category. And when the women were compared to men, it was much worse. In the 100-meter dash, the best women’s result was beaten more than 10,000 times by men. And in the 800-meter, the best woman’s result was beaten more than 14,000 times by men.

Now, you might think that this would hold true for martial arts, and it generally does. But not always. See “Look at This,” below…

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In Brazilian Jiu-Jitsu, superior technical skill (which women have equal to men) and hip strength and flexibility (which women have equal to or better than men) makes it possible for women to defeat men in the same weight class. Here’s proof…

https://youtu.be/6iw5G6WmA08

 

 

 

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“We desire gold not for its true value but for the glittering illusion of value it gives.” – Michael Masterson

Poop Patrol and the Illusions of Getting Rich 

It was a daunting challenge: two two piles of poop in the backyard but only one plastic poop bag. “There must be a way,” I thought. “Tens of thousands of dog owners all over the world must face this problem every day. I can figure it out.”

And I did.

Here’s the strategy: Pick up the smaller pile, but don’t invert it inside the bag. Carry it over to the other pile and place it on top. Now prod the edges of the larger mound into a tightly packed unit. Then pick that up using the usual technique: gather, invert, and tie.

Depositing the remains in the garbage, I felt proud. Besides getting my brain to defog so early in the morning, I’d done the environment a good deed by using one less plastic bag.

And then I got to thinking: How long does it take for plastic bags like these to decompose? In the larger ecological scheme, wouldn’t it be greener to let the shit lie?

Welcome to my morning slog, where I work out problems that I’m having with all kinds of things, including the 28 books on my to-finish-before-I-die list.

Today, I’m working on a chapter of Principles of Wealth. The book, as the title suggests, is an attempt to identify not the secrets that one needs to understand in order to make an individual business work, but the general principles that apply to all entrepreneurial businesses.

The principle I’ve been struggling with has to do with the imagined benefits of wealth. Here’s what I’ve written so far…

Principles of Wealth #37: The purported benefits of great wealth – financial security, choices, and prestige – are more valued in their absence than when they are present.

  1. Financial Security

The first goal I had when I began making an above-average income was to pay off my mortgage and own my house, free and clear. Without having to worry about mortgage payments, covering my other expenses would be a piece of cake. And boy, would that feel good!

The logic was correct, but the good feeling was short-lived. Less than a year after I paid off the mortgage, my wife and I had moved into a bigger house.

My income had more than doubled, so I didn’t think the new mortgage would be a problem. What I didn’t anticipate was all the additional costs that come with living in a larger house in a “better” community.

The furniture that went so well in the previous house didn’t “fit” in the new one. The new furniture, the kind that “fit,” was five times as expensive.

To keep up with our richer neighbors, we traded in our Hondas for a BMW and a Range Rover. But the extra thousands they cost were just a small part of our fast-ballooning “necessary” expenses. Our kids “had to” go to private schools. The cost of our vacations quintupled, as did the cost of dinners at restaurants. Home repairs, utilities, cable bills, and haircuts – you name it. Everything shot up!

Our family’s “lifestyle burn rate” had tripled. And although my income had gone up even more than that, I no longer felt financially secure. On the contrary, I began to worry about money almost every day.

Numerous studies have shown that once people have enough money to take care of the basic bills, their feelings of financial security do not increase as their income (or net worth) rises. In many cases, such as mine, financial anxiety becomes a way of life.

It took me years to get beyond that. It didn’t come from getting richer. It came from doing something I could have done years earlier –  two simple ways to achieve financial security: Spend less than you make. And make your savings grow.

  1. Choices 

Next to financial security, the next most commonly claimed benefit of wealth is choices – the options you have in terms of living your life.

When people say “choices,” they’re talking about the kind of decisions I made when my income ballooned. They are talking about choosing to living in a large house versus a trailer, buying a Rolex versus a Timex, and flying first-class versus coach.

Yes, getting richer gives you more options such as these. But the psychological benefits of them are, like financial security, illusory and short-lived.

The BMW feels so much better than the Honda for about a month. Then it’s simply transportation. When you are stuck in traffic or get a speeding ticket, driving a more expensive car doesn’t feel any better.

I actually figured this out – and then forgot about it – almost 20 years before I “opted” for that bigger house. In the mid 1970s, K and I were living in a humble three-room house without indoor plumbing in N’djamena, Chad.

I was sitting in our front porch watching the rain spill off the roof and onto our little garden when I had this thought: “One day, you will live in a big, fancy house back in the States. But you will never live in a house that can give you more pleasure than this one.”

That was true. And it’s been true of just about everything I’ve spent money on ever since.

  1. Prestige 

There is a third belief about acquiring wealth that is almost never reported in studies. That is the idea that as you get richer people will like you more.

This does not come up in surveys and questionnaires because nobody wants to admit to this base and embarrassing ambition. We have been told many times that money can’t buy love. But when you grow up without money, as I did, you don’t believe it.

In grammar school, my hand-me-down clothes and the dilapidated house we lived in embarrassed me. At least once a week, I had vivid dreams of being rich. In those dreams, I arrived at the schoolyard in a white limousine. As the chauffer opened the door, my schoolmates stared in awe at my white tuxedo and top hat.

Of course, that’s not how it works. When the day arrived that I really was “richer” than my friends and neighbors, I didn’t feel the love. In many cases, I felt suspicion, jealousy, and resentment.

Now I wonder why that surprised me. There were very few people I liked or admired that were richer than I was. The exceptions were always people that had other qualities – like kindness and humility and generosity. Characteristics that are equally available to anyone and everyone.

Hmmm. I’ll do a little more work on this, but I think it’s a good start. So now, back to the problem of the plastic poop bags…

I did a little research, and here’s what I found. As I suspected, when plastic poop bags go into a landfill, they do not biodegrade and the poop doesn’t oxidize. That’s because the bags are airtight. You need oxygen for decomposition to happen. Oxidation is how everything in nature, even Homo sapiens, returns to Mother Earth.

There is a partial solution. Use poop bags made from natural substances, such as paper or, even better, plant-based sources. The plant-based products are more expensive than plastic, but they will biodegrade.

Okay. I can do that.

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