MarkFord
In most areas of commerce, subscription services are required to notify their customers about renewal charges before they are done. And even where they aren’t required, notification is a good idea because it reduces chargebacks and improves the integrity of the relationship.
But to minimize refunds and maximize good will, renewal notifications should be upbeat and benefit-oriented.
Here’s a pretty good example of what I’m talking about…
A Renewal Notice From Medium.com:
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Hi there, You’re an annual Medium member, which means you’re getting unlimited, year-round access to some of the best writing out there, by some of the sharpest thinkers on the globe. And at $50 a year, you’re saving $10 compared to our monthly membership option. (That’s two to eight coffees, depending on your feelings about coffee.) Rest easy – your membership automatically renews for another year on [DATE] for $50 on the credit card ending in XXXX. No clicks required. If you’d like to update your credit card information, go to your Settings page under ‘Payment info’. No charge will be made to your card until the renewal date. To switch to a monthly subscription, reply to this email. If you’d like to cancel your subscription, go to your Settings page under ‘Membership’ by [DATE]. For any questions or concerns, visit our Help Center or reply to this email. It probably goes without saying, but we are thrilled you’re a member. At Medium, we’ve created an ad-free experience for readers, so nothing gets in the way of a good story. We also pay thousands of writers to do their best, most ambitious work. That’s a rare combination – thanks for reading. The Medium team
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