“Art = technical competence times emotional honesty squared.”

– Michael Masterson

I’ve been looking seriously at art for nearly 60 years, collecting it for about 40 years, and selling it for about 30 years. And I’ve learned a few things about it.One of those things has to do with why people buy art – which is the same reason that they buy everything else they don’t need but think they do: to try to soothe their damaged psyches.

That’s not mean to be a criticism. Or if it is, it’s a criticism I accept as deserving, since I cannot claim that I’m an exception.

But there are degrees in everything, don’t you think? And when it comes to some modern and most contemporary art (as opposed to art made prior to the 20th century), the relationship between sense and sensibility has never been greater.

Which is to say that the market for abstract art is absolutely unhinged today. The price people are paying for trendy works has skyrocketed to lunatic levels.

Here’s an example – a little story about a work by Kenneth Noland that was recently purchased at Christie’s by Robert Buford for a multimillion-dollar, record-breaking price…

“I bought it at Christie’s” LINK

I used to sell Kenneth Noland paintings. He is of a school of abstraction called “color field.” And he was a prominent player.

If you look him up, you’ll read something like, “Instead of painting the canvas with a brush, Noland’s style was to stain the canvas with color. The idea was to make the piece about the art, not the artist, by removing the brushstrokes. He emphasized spatial relationships in his work by leaving unstained areas of bare canvas as a contrast against the colors.” Blah, blah, blah.

Blah, blah, blah, indeed. The real reason Noland is important in the history of modern art is because… well, because he was a prominent color field artist…

Back when I was selling his work, an ordinary piece of his would go for 10 or 20 grand. A really good piece might fetch six figures.

How prices have appreciated…

So check out Buford’s little story about how he almost missed his chance (horrors!) to set that crazy record for a Noland. And when you do, notice the trendy sneaker-shoes he is wearing. I wonder how much he paid for them.

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pocketecture (noun) 

I just invented a word I’d like to get people using… It’s “pocketecture,” and it refers to the design of pockets in any kind of bag.

For people that love bags (as I do), pocketecture is very important.

K bought me a very nice Louis Vuitton shoulder bag a year ago. I never used it. I couldn’t use it because of the pocketecture. It could not accommodate all the different sized little containers I keep my junk in.

If this word does take off, I predict that it will lead to another new coinage: pocketecturemania – a mental disorder in which otherwise sane people refuse to use perfectly good bags simply because they don’t like the pocket design.

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A court in France has ruled that a man who died from a heart attack after having sex during a business trip had suffered a work-related accident and that his employer was liable.

That sounds like a joke, right?

It’s not.

When it comes to business issues, France is the San Francisco of Europe. Although all companies working within the European Economic Community must abide by the same hundred-thousand arcane and often contradictory rules, France adds to the business owner’s stress by the way it interprets regulations.

An example: One of our employees in Paris – let’s call him Pierre – showed up to work one day with a note from his psychiatrist. The note explained that Pierre had a “psychological aversion to labor” and that until it “went into remission,” he was to receive his full pay without being subjected to the experience that made him sick – i.e., working. We had to pay him for something like 18 months while he sat at home, working (we later discovered) freelance.

That is the story I always told to indicate how far the French have gone towards protecting “workers’ rights.”

From now on, I’ll be telling the new “work-related heart attack” story.

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The latest issue of AWAI’s Barefoot Writer

In this issue:

* “Tranf0rm Your Writing Dream into a Custom-Fit, Joy-Provoking, Money-Generating Reality in 9 Simple Steps”

* “Where Limitations, Hurdles, and a Lack of Clients Doesn’t Matter”

* “On Dying, Mothers, and Fighting for Your Ideas”

* “’Moonwalking’ Your Projects for Better, Smarter, Faster Results”

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Principles of Wealth #31* 

There are several assets that have a higher historical ROI than stocks. By adding one or two of them to your portfolio, you can reduce your exposure to stock market risk while boosting your overall results. 

Income-oriented real estate (rental real estate) is one of those assets. The historical return on real estate stocks (REITs) is almost 11%. This is one point higher than the historical return on the stock market in general. But if you invest directly in rental properties, you can safely ratchet up the return in a way that you can’t do it with stocks. I’m talking about an ROI of 12% to 15%.

Let’s look at the math:

Scenario One: Let’s say you have $200,000 to invest and use it to buy a rental property generating rental income of $25,000 a year. (This is the range you’d be looking for.) After deducting expenses – taxes, utilities, repairs, maintenance, and so on – you’d expect a gross profit of about 60% of that or $15,000. And then let’s assume you have the property managed at a cost of $100 a month (8% of the rent). Your net income would be $13,800.

Scenario Two: You use that same $200,000 to cover a 33% down payment on a $600,000 property. Assuming the same ration of purchase price to rent, you could expect rental income of $75,000. Deducing the same percentage of expenses (40%), you’d be left with $45,000 before management fees and about $41,000 afterwards. Then you’d have to pay for the mortgage, which, at 5%, would run you about $20,000. Your net cash flow would be $25,000.

In the first scenario, you bought a $200,000 property and netted $13,800. That’s a return of about 7%.

In the second scenario, you used that same $200,000 to buy a $600,000 property, financing $400,000, and ended up with a net of $25,000, which is 12.5%.

And that, you may be interested to know, is about what I’ve averaged on my rental real estate investments over the past 30 years.

But that’s only part of the story. That return of 12.5% is what I get in the early years of renting out the property. As time goes by, the rent goes up while the mortgage goes down. Eventually, of course, there’s no mortgage at all. The rental fees have paid it off.

So the actual ROI on rental real estate, if you hold it for, say, 5 years, is going to be around 15%, and it will grow higher from there.

And remember, rental real estate is just one of several asset classes that will give you 12% to 15% returns safely. And these higher ROIs are – in my opinion –safer than investing in stocks or even REITs, because you know the property better and you have some control over what you charge and what you spend.

So getting back to the original point: Some asset classes, such as rental real estate, can give you ROIs that are 2 to 5 points higher than stocks with, in some cases, less risk. The prudent wealth builder will take advantage of these.

Here’s how you might do it. Let’s say you divide your investments into 3 buckets: An index fund giving you 10%. A Warren Buffett type portfolio giving you 12%. And rental real estate giving you 15%. Your average ROI would be 12.3%.

The difference between 10% and 12.3% may seem insignificant. But over a career of investing, it can make a huge difference.

A thousand dollars invested every year at 10% would give you $5 million in 40 years. The same investment earning 12.3% would give you more than $10 million – twice the return for an ROI that was better by just 2.3 points.

The takeaways:

* Over the long term, there is a huge difference between a 10% ROI, a 12% ROI, and a 15% ROI.

* Trying to get much-higher-than-average ROIs will almost certainly make you poorer.

* So shoot for 10% with stocks and add other asset classes to your mix where you can expect to get 12% to 15% safely.

* In this series of essays, I’m trying to make a book about wealth building that is based on the discoveries and observations I’ve made over the years: What wealth is, what it’s not, how it can be acquired, and how it is usually lost. 

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In an article posted on History.com, Christopher Klein points out that the Founding Fathers passed the country’s first whistleblower protection law just seven months after signing the Declaration of Independence. The government even footed the legal bills. You can read the article here.

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ben trovato (adjective) 

Ben trovato (ben-truh-VAH-toh), an Italian phrase, comes from a saying that was common in Italy in the 16thcentury: Se non è vero, è molto ben trovato. It means “Even if it’s not true, it’s a happy invention, a good story.”

A few examples of ben trovato stories: George Washington and the cherry tree… Marie Antoinette saying “Let them eat cake”… Thomas Edison inventing the lightbulb… Albert Einstein being bad at math.

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The latest issue of Independent Healing: “Don’t Fall for the Great American Heart Hoax…”

In the October issue, you’ll discover clear evidence that conventional medicine’s two main weapons against heart disease – stents and statins – don’t work.

First, you’ll learn:

* Why heart attack survival rates go up when top cardiologists leave town.

* That heart patients who get stents are more likely to suffer heart attacks than those who don’t.

* Big Pharma’s statistical scam that makes statins look like miracle drugs when they are actually ineffective and even harmful for the vast majority of people who take them.

* That cutting cholesterol does not prevent heart attacks. In fact, 75% of heart attack victims have normal levels of “bad” LDL cholesterol.

And then you’ll learn what does work: a simple, science-backed plan that prevents and treats American’s number one killer naturally, without drugs or procedures.

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