An email from TP
“Changing the Channel” IS my Marketing Bible!!! This book has not only helped me excel in my career in marketing, but has also helped me with my personal business ventures. I have personally used many of the ideas and tips contained in the book and I have already seen a difference in both my personal business and my marketing career. Bringing some of these ideas to my meetings at work has positively affected the profitability of my company. This book is a sure way to generate profitability for your business. I urge everyone with a business to read this book.