Speaking of Speaking to…

“I’d be happy to speak to that topic in a moment,” he said.

“I’d be happy if you spoke about it,” I replied.

I don’t like this parvenu expression “speak to” when its meaning is “speak about.” It feels condescending. And there’s a reason for that. All of the sources I checked agree that if there is a difference between the two – speak to a subject and speak about a subject –  it is that the former implies that the speech will be unanswered. That the hearer’s job is to shut up and listen. There is also a connotation of certainty of knowledge –  i.e., that when you speak to a subject you are speaking as an authority; whereas when you speak about a subject, you are just giving your thoughts.

I may not like it, but “speak to” in this sense is gaining a foothold on the language, particularly among people with college degrees. (Another reason to dislike it.) A Google search of this use of the phrase shows a big upswing lately, but it was virtually unheard of prior to 1990.

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The latest issue of AWAI’s Barefoot Writer

Click HERE to read:

* “This Opportunity Treasure Trove for Writers Makes Other Solopreneurs Green With Envy”

* “Never Again Hang Your Head in Shame After Hitting ‘Send’”

* “Scoring Big in the Niche You’ve Never Heard Of”

* “The Hidden Value in People Who Don’t Need Your Writing and Will Never Hire You”

* And much more!

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parvenu (noun) 

A parvenu (PAR-vuh-noo) is someone who has suddenly gained wealth, influence, or celebrity but does not yet have the prestige, dignity, or manner associated with it. As I used it today: “I don’t like this parvenu expression ‘speak to’ when its meaning is ‘speak about.’”

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An email from JK:

 I met Mark at a WBC lunch and…  15 minutes of sharing with him made me clear on how to be an entrepreneur in a unique way.

 I had the opportunity to meet up with Mark two more times…. Pool cleaning company, real estate for rent, financial advisory, car sales, taxi license, were some of the businesses that I created after this. Some have failed, but most are still active…. The greatest lesson learned is to prepare, fire….

 Today my life is fuller and better. I enjoy more wealth in all areas of my life, more money, more time, more family, more good relationships, more pleasures and rewards, more mental creation. I can state that the… interaction with Mark changed my life….

 I hope to continue on the path of wealth creation and to have many pleasurable trials along the way, to definitely enjoy the journey.

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The Dreaded Business-Termite Infestation! How to Exterminate This Invisible Threat to Your Continued Growth

Every time I take a walk around a company that I’m working with and talk to employees I hardly know, I discover something interesting about the business. As often as not, that something is a problem.

Some of the problems are small. Some are serious. Many of them are years old. What’s shocking is that they almost always come as a surprise to the CEO.

On a recent walk around, for example, I discovered that there was a glitch in the way orders were processed. (And we’re talking thousands of orders every day.) Not only was it causing week-long fulfillment delays, a shocking number of orders were simply dropping out of the system.

Since the problem had developed over a long period of time, the decrease in revenues looked like a gradual decline in sales that upper management was attributing to a weak market.

After alerting the CEO to the problem, it was solved in less than a month. But during the investigation, it was discovered that at least half a dozen line workers had tried to contact management about it. Somehow, their concerns never reached anyone that paid any attention. I would estimate that the total loss in revenues had been millions and millions of dollars.

I discovered a less-dramatic example earlier this week. When the receptionist in one of the company’s buildings has to leave her desk, she asks the people in the mail room to back her up. But the people in the mail room can’t always hear the doorbell ring. So if you ring the bell when the receptionist is gone (as I did), you are likely to stand there for a very long time.

This isn’t the sort of problem that can (usually) stop your business cold or whose cost can be calculated in dollars. But it can damage your business in small but significant degrees. (In this case, if you consider the fact that it was going on in the building that houses the company’s top brass, you can imagine the impression it was having on VIPs that came by for appointments or meetings.)

Many senior executives I know pride themselves on being “big picture” people. They rely on subordinates to identify problems and solve them. Or at least bring them to their attention if an easy solution isn’t available. That only increases the risk that such problems will arise all over the place and go unnoticed for who knows how long.

When you’re at the top, it may feel like everything is going smoothly. But down below, there could be dozens or even hundreds of flawed processes and protocols that are eating away at your business like termites in a wooden building.

This should not be a new idea to anyone with even limited experience in management. Experts call it “incremental degradation.” It’s a term that’s usually used to describe the process of gradually degrading product quality by chipping away at production costs. However, entropy operates at every level and in every part of every business: customer service, production, fulfillment. Even sales and marketing.

Business termites are a fact of life. And unfortunately, there is no sure-fire, one-step way to identify and exterminate them. But there are several things you can do to keep them to a minimum.

  1. Begin by believing that problems are almost certainly popping up all over the place.
  2. Don’t take anyone’s word for it that “everything is under control.”
  3. Walk around and talk to people, especially the rank and file. They will welcome the chance to tell you what is wrong.
  4. Set high standards for every department. Responsiveness to customer queries and complaints. Quality control in marketing and sales. Written objectives, guidelines, and measurements in every operational division, including order taking, data storage and processing, accounting, and product fulfillment.
  5. Continuously raise standards and expect your senior people to rise to the challenge. Anyone that is not willing to demand and produce more as time passes should be sacked and replaced.
  6. Adopt a corporate policy of something I call “incremental augmentation” – the opposite of incremental degradation and (in my opinion) the single most important way to defeat it. Every one of your employees should understand that good is never enough. Better and better is the only way to keep the business from being eaten away from the inside, one bite at a time.
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entropy (noun) 

Entropy (EN-truh-pee) is the gradual, inevitable decline from order to disorder. As I used it today: “Entropy operates at every level and in every part of every business: customer service, production, fulfillment. Even sales and marketing.”

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4 Things I Learned About the 4th of July

* The Declaration of Independence wasn’t signed on the 4th. It was voted in on July 2 (the day John Adams said we should commemorate the day), but most of those that signed it did so on August 2.

* The major method of celebrating the first 4th of July consisted in tearing down statues of King George. But the very next year, the new Americans starting setting off fireworks to celebrate their independence.

* The 4th of July wasn’t a federal holiday until the late 1870s – nearly 100 years after 1776.

* Hot dogs are truly the food of choice for Independence Day. Americans typically consume about 150 million of them on the 4th.

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