MarkFord
Saturday, April 28, 2018
Delray Beach, FL – He had accepted the opportunity to become a partner in our Jiu Jitsu studio, but a week after he started he realized he couldn’t do it. He had two other jobs, a sick mother, and a car that seemed to break down every other day.
He wrote a long letter of resignation, apologizing and explaining his decision. Because he felt guilty about breaking his commitment, he made the letter formal and expressed his excuses in a sort of legalese, thinking they would carry more weight.
Before posting it, he read it again. It wasn’t doing what he wanted it to do. It sounded defensive and almost pompous. He tore it up and started from scratch. This time, he wrote from the heart:
Dear Mark,
I fucked up. I should not have said yes to your kind offer so quickly. And now I’m afraid you are going to be really angry, and I don’t blame you. I have to quit this job…
And rather than post it, he walked it in. His hand shook as he handed it to me. I read it. I wasn’t surprised. I suspected he had bitten off more than he could chew.
I didn’t feel anger. I felt compassion. More than that, I was so impressed with the honesty and authenticity of his writing that I offered him a scholarship to take the American Writers & Artists beginners program for copywriting https://www.awai.com.
He went through the program lickety-split. And now he’s working as a part-time copywriting apprentice. My bet is he’ll be making six figures in less than two years. Then he can quit all his other jobs and do Jiu Jitsu for fun.