“Shallow men believe in luck… Strong men believe in cause and effect.” Ralph Waldo Emerson, The Conduct of Life
Today, I am going to open a little door into your future.
First, answer this question: Who in your industry would you like to know? Whose trust or confidence would you like to gain? Who could help you succeed? (I’m talking about someone you know of, not someone you know personally.)
Next, think about something this person has done that you admire. It may be a product he has recently developed. It may be the standard of service he sets. It may be an award he has won. Anything you genuinely admire.
Now – on some very nice, dignified stationery – write him a note expressing your admiration.
Don’t fawn. Be direct and complimentary.
End by saying something like, “I know you are a very busy man, but if you ever have a spare half-hour, I’d love to get the chance to get some advice from you on my own career.”
Insert your business card and post it.
Repeat once a week until you run out of names.
