How good are you at judging advertising copy? More importantly, do you know how to fix weak copy when you see it?

Test yourself. Read the copy below. It’s a “lift letter,” which is a short letter meant to prompt readers to click on to a longer sales message. After you’ve read it, give it a rating: A to D. Then think about how you would “fix” it.

The Lift Letter:

Dear [NAME],

I hope you’re enjoying the 10 Longer Living Guides you got for free when you joined The Inner Circle (a $150 value).

They’re stored in the Members Only area of our website, InstituteforNaturalHealing.com, for to you read and download to your computer any time. And remember, you can always print them out and share with your loved ones—with our blessing.

I also want to give you another free gift, as a thank you for becoming a member. It’s a special presentation on a very common health concern for older men. Many men tell us this information has changed their lives—and we hope it will do the same for you.

It begins with a plant known as the warrior root. Thousands of years ago, Incan warriors in South America would eat this root before they conquered a city…

Then went home to “conquer” their eager wives.

Now, modern-day scientists are showing that the warrior root helps boost libido, sex drive, energy, and stamina. Turning sexual desire into a swift physical response. No matter how old you are, or how long it’s been since your sex life tapered off.

Today it’s part of a sex-boosting secret that’s making men worldwide declare…

“It keeps me feeling ready at all times—and stronger in action.” –Thom H. in Reserve, NM

“I’m 82 years of age and can still perform when required—and perform satisfactorily.” –Alton W. in Oakland, CA

“It allows me to recharge my body and show my wife how much I care after a long day at work.” –Barry S. in Fish Creek, WI

The details are revealed right HERE. Men, I’ll warn you now: You might want to watch this alone.