You don’t have to be tough. You don’t have to clever. You don’t have to be ruthless. You must understand that in the long run the most important things you negotiate – the things that will make you wealthy and improve your life – are not transactions but relationships.

With that in mind here are some tips

• Figure out what value it has to you – what dollar range you would give it if the shoe were on the other foot. Never deviate from that range.
• Make a judgment about the person you are making a deal with. Don’t negotiate with people you don’t trust.
• Always get the other person to make the first offer.
• Knowing beforehand what you think is fair, be nice but absolutely immovable.