Leadership in business should be about three things that begin with the letter P: prospects, products, and profitability.

Prospects are your customers-to-be. If you want your business to grow, you must focus your people’s attention on their needs.

Products are about your existing customers. If you want them to stay with you, you must constantly motivate your people to refine and upgrade your products. (Think Apple.)

Profitability is the metric by which you can best judge the health of any business. You must inspire your people to do what needs to be done to reach your financial goals.